Online Qualitative by eMpulse

eMpulse offers cost effective online qualitative research that can become an alternative to traditional online research when clients have budget constraints, geography constraints or some other challenges.

Online Qualitative is an efficient method of gaining the insights needed to make market decisions. Online qualitative is much more logistically simpler on the data collection part of the study but more time intensive on the analysis part.

One of the cornerstones for building better alternatives to focus groups and surveys is the methodology of Message Board Qualitative. By leveraging the unique strengths of this approach we can obtain benefits that are not available from other forms of qualitative research, including:

> Superior sampling compared with in-person qualitative, allowing representative regional, national or even international samples.

> Superior depth that is far above and beyond the sound bites of traditional focus groups.

> Same day shopping and usage reporting – as opposed to the facility group respondents’ attempts to remember their shopping and usage experiences of several days or weeks ago.

Typically huge volumes of data is generated by Online Qualitative studies. The anonymous environment coupled with the customers' ability to participate on their own terms means analysts have to sort through thousands of postings for a single study. The researcher does not have the benefit of observing the body-language and the tone-of-voice of the respondents. At the same time data with higher level of content is hidden in huge volumes of text. It will take a patient analyst large amounts of time to do justice to the analysis and provide actionable insights. Our lower cost global delivery center is an advantage the mitigates the challenges faced by due to this volume of data. Our analysts are trained to evaluate large volumes of data and also have the time allocated to do justice to the analysis.

Lead Facilitator Profile:

Andrey Osiatynski, Focus Group Moderator
Andrey is one of America's leading market researchers with 30 years of experience in marketing and advertising research and consulting. He started his market research career as Partner at Information Psykolog AB in Stockholm while teaching Cognitive Psychology and Test Theory at the University of Stockholm. In the US, he was one of the pioneers of Account Planning – first at Ogilvy in New York and then at Meldrum & Fewsmith in Cleveland. During the last few years Andrey has developed and introduced to the American customers several new research techniques including: Online Qualitative Concept Development, Online Ethnography and Quant-Qual-Combos.
Andrey's research experience in Europe and North America spans a range of products & services, including: Automotive, Air travel, Banking and other financial services, Beverages, CPG, Industrial, Non-profit, Pharmaceutical, Retail and other areas. Beside English, he is fluent in Swedish, Polish and Russian.
He is based out of our Texas office where he currently spends a lot of his innovation calories developing KPO concepts outsourcing analytical back office tasks to India in order to develop affordable alternatives for large-sample (50-200 respondents) and rich-data (Online and in-person Ethnographies) Qualitative Research services.

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