Depth Interviews

eMpulse offers Depth Interviews that provide insights into the thougth process of the customers. These insights can be used to develop products and service offerings. Depth Interviews are also used to develop effective marketing campaigns.

We conduct Individual Depth Interviews to ;

• Understand customer preferences
• Sales-management and salesforce
• Get insights into buyer decision process
• Physicians, nurses, administrators and other healthcare professionals
• Socratic Dialogue Interviews with management to align strategy

We conduct depth interviews either at a person's home, place of work or purchasing location. One of the specialized applications of depth interview is qualitative shopper marketing research. For shopper marketing research, we conduct in-store depth interviews and shop-alongs research.

Lead Facilitator Profile:

Andrey Osiatynski, Depth Interview Facilitator
Andrey is one of America's leading market researchers with 30 years of experience in marketing and advertising research and consulting. He started his market research career as Partner at Information Psykolog AB in Stockholm while teaching Cognitive Psychology and Test Theory at the University of Stockholm. In the US, he was one of the pioneers of Account Planning – first at Ogilvy in New York and then at Meldrum & Fewsmith in Cleveland. During the last few years Andrey has developed and introduced to the American customers several new research techniques including: Online Qualitative Concept Development, Online Ethnography and Quant-Qual-Combos.
Andrey's research experience in Europe and North America spans a range of products & services, including: Automotive, Air travel, Banking and other financial services, Beverages, CPG, Industrial, Non-profit, Pharmaceutical, Retail and other areas. Beside English, he is fluent in Swedish, Polish and Russian.
He is based out of our Texas office where he currently spends a lot of his innovation calories developing KPO concepts outsourcing analytical back office tasks to India in order to develop affordable alternatives for large-sample (50-200 respondents) and rich-data (Online and in-person Ethnographies) Qualitative Research services.

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