Focus Group Qualitative Research

eMpulse focus group services provide innovative insights to marketing campaigns. Our focus group services can be used to enhance your products and services or refine your advertisement campaigns

eMpulse can help you with the following Focus Group activities:

• Focus group facilitation
• Focus group facilities
• Focus group reporting services
• Focus group transcription

Lead Facilitator Profile:

Andrey Osiatynski, Focus Group Moderator
Andrey is one of America's leading market researchers with 30 years of experience in marketing and advertising research and consulting. He started his market research career as Partner at Information Psykolog AB in Stockholm while teaching Cognitive Psychology and Test Theory at the University of Stockholm. In the US, he was one of the pioneers of Account Planning – first at Ogilvy in New York and then at Meldrum & Fewsmith in Cleveland. During the last few years Andrey has developed and introduced to the American customers several new research techniques including: Online Qualitative Concept Development, Online Ethnography and Quant-Qual-Combos.
Andrey's research experience in Europe and North America spans a range of products & services, including: Automotive, Air travel, Banking and other financial services, Beverages, CPG, Industrial, Non-profit, Pharmaceutical, Retail and other areas. Beside English, he is fluent in Swedish, Polish and Russian.
He is based out of our Texas office where he currently spends a lot of his innovation calories developing KPO concepts outsourcing analytical back office tasks to India in order to develop affordable alternatives for large-sample (50-200 respondents) and rich-data (Online and in-person Ethnographies) Qualitative Research services.

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