Ethnograpic Research

eMpulse offers Ethnographic Research that will provide great insights on customer behavior and habits. This will allow you to develop products and services that more closely meet the customer needs.

Ethnographic research is a old research methodology. But due to recent innovation in the application of the ethnographic techniques we are able to provide practical insights based on these observations.

eMpulse can help you with the following types of Ethnographic research:

• In-Store Ethnography
• In-Home Ethnography

We are able to conduct in-person or online ethnographic research based on your study objectives and budgets.

We work with you, from study design to action implementation. During the fieldwork, we will ensure that you are kept in the loop during key milestones of the research. Our output has been considered very practical and best in class.

We maintain high standards of quality for sample selection. A lot of investment is made into ethnographic research. We want to ensure that you get the highest return on investment for your money.

eMpulse Ethnographers integrate themselves into the lives of your customers, understanding in-depth the various nuances of their product usage and its interaction with the environment.

We spend a lot of quality time analyzing the video data collected and look for patterns that might have been missed during the initial observations. You can be assured that if there is an insight to be captured, eMpulse ethnographers will find it for you.

We typically provide a final output both as a written report as well as a video production that captures the key highlights of the findings communicated by video.

Online Ethnography is an innovative new approach that has been refined by eMpulse.

> In-Store Online Ethnography focuses on our respondents’ shopping experiences.

> In-Home Online Ethnography for Storage uses digital pictures of and stories on how consumers store products in the researched category to generate unique insights about their shopping and usage routines.

> In-Home Online Ethnography for Usage is applied, among other things, to identify consumers’ “pet peeves” in the researched category.

Lead Facilitator Profile:

Andrey Osiatynski, Ethnographic Researcher
Andrey is one of America's leading market researchers with 30 years of experience in marketing and advertising research and consulting. He started his market research career as Partner at Information Psykolog AB in Stockholm while teaching Cognitive Psychology and Test Theory at the University of Stockholm. In the US, he was one of the pioneers of Account Planning – first at Ogilvy in New York and then at Meldrum & Fewsmith in Cleveland. During the last few years Andrey has developed and introduced to the American customers several new research techniques including: Online Qualitative Concept Development, Online Ethnography and Quant-Qual-Combos.
Andrey's research experience in Europe and North America spans a range of products & services, including: Automotive, Air travel, Banking and other financial services, Beverages, CPG, Industrial, Non-profit, Pharmaceutical, Retail and other areas. Beside English, he is fluent in Swedish, Polish and Russian.
He is based out of our Texas office where he currently spends a lot of his innovation calories developing KPO concepts outsourcing analytical back office tasks to India in order to develop affordable alternatives for large-sample (50-200 respondents) and rich-data (Online and in-person Ethnographies) Qualitative Research services.

To talk to us send us an e-mail: ethnography@empulseglobal.com

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