Qualitative Research

eMpulse has a very strong background in qualitative research that has provided actionable insights to our clients over time. Qualitative Research is a basic market research technique that has been widely used in American marketing and advertising for about five decades.

eMpulse qualitative research has provided great insight on the thought process of customer. Our skilled qualitative researchers ask probing questions to customers to extract insights which can help develop actionable plans to market products and services more profitably

Qualitative services offered by eMpulse include:

Traditional Qualitative;

• Focus Groups
• Depth Interviews

Ethnography;

• In-store ethnography
• In-home ethnography

Secondary Research;

• Online research for secondary data
• Analysis and recommendations from secondary research

Online Qualitative;

• Online Depth Interviews
• Online focus groups

Online qualitative can be conducted across multiple countries and also across large samples of 50-200 respondents.

Anciliary Services;

• Transcriptions of focus groups and depth interviews
• Develop customer database for sales
• In-depth analysis of open-ends from quantitative surveys
  

Some of the situations during which we recommend use of the various qualitative techniques are;

• Understanding advertisment effectiveness
• New product development
• Brand positioning
• Product naming
• Website usability testing
• Software usability testing
• Communications refinement
• Brand image testing
• Understanding customer satisfaction
• Understanding employee satisfaction