Company

empulse is a global market research company with a unique understanding of the various dynamics that are involved in international marketing. We have a good handle on the domestic market and also globalization. This puts us in a unique niche of being the company that helps on not just position in domestic market but also markets around the world.

We have helped companies launch their products and services across international borders. Empulse leadership team has a very good background in market research and globalization.

eMpulse believes in approach to effective quality assurance. We use world class quality assurance techniques to ensure that the output meets international standards.

With advances in computer technology and the rapid reduction in global communication costs, a new niche domain is emerging in the Market Research field. Market Research is a combination of creative high end work combined with standard tools to gather, mine and analyze the data. The creative part of the work is generally in the beginning and the end of the process.

The ironic part of the Market Research field is that even though the most value addition of the work happens during a very small percentage of time, in the upfront design and the post analysis business interpretation parts of the work, bulk of the cost in the project is spent in the "middle" portion where there is huge opportunity to standardize and use most of the tools repetitively.

eMpulse uses this area and optimizes the cost while not compromising on quality. Our model uses very high end talent with extensive Market Research and Business knowledge based close to the client in the western countries, while transferring some of the standard work parts of the project to talented associates in low cost countries.

Using this combination of on-site, off-shore model we are able to deliver the best value for money. This model is very similar to most global IT projects and the mechanism has become standard business practice in the field for over a decade.

The value delivered by eMpulse has a larger impact to clients' business because of the more holistic approach taken. The general delivery models under which we operate are :

eMpulse Delivery Model for New Projects.
eMpulse Delivery Model for Market and Brand Monitoring.