Africa Quantitative Research

A wealth of actionable insights are hidden in the numbers. Skilled analysts are able to mine the data and extract these insights from raw data. The quantitative analysis services provided by empulse are;

• Survey Data Analysis
• Database Data Analysis

Survey Data analysis is conducted on direct responses from customer. Data is collected in the form of online surveys, telephone surveys or in-person surveys. It is then analyzed using statistical packages like SPSS, Minitab or SAS. A well designed survey questionnaire can provide good market information which will help develop profit maximizing strategies. Data analysis techniques includes cross tabs, statistical modeling, hypothesis testing, and various graphical analytics.

Database analysis is conducted on information already existing dormantly within the companies' computers. A skilled analyst can understand customer behavior patterns and other characterisitics that can be converted to actions which yeild high return on investment. Database data analysis conducted by empulse are;

• Data mining
• Data modeling
• Customer segmentation
• Other advanced data analytics