Market Research in Zambia

Zambia is a country with good mineral resources. Zambia began an economic reform program in 1991 and has made significant progress in liberalizing its economy, opening to foreign trade, and privatizing state-owned enterprises.

eMpulse can help you with the following Market Research Services in Zambia:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Opportunities
• Gemstone industry
• Agriculture exports include fresh coffee, cut flowers, sugar, tobacco and cotton.
• Zambia’s major imports are crude oil, chemicals, and machinery. Others include iron, steel, textiles, and manufactured goods.

Population growth rate: 2.3%
Per capita GDP (US dollars): 866
Population (2008) : 11.5 million