Market Research in Tanzania

Tanzania’s emerging economy is full of opportunities, as evidenced by the steady rise of foreign direct investment over the last decade.

eMpulse can help you with the following Market Research Services in Tanzania:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Best prospect sectors include:
• Telecommunications and Information Technology
• Tourism and Natural Resources
• Petroleum, Gas and Energy Infrastructure
• Agribusiness and Food Processing
• Mining of gold, diamonds, gemstones and other minerals

In addition, foreign consumer goods and franchise concepts are increasingly attractive to
the Tanzanian market. With an estimated population of 40 million and an economic growth rate of more than 7 percent per year, Tanzania offers a sizeable market despite its low per capita income.

Tanzania has abundant natural resources, particularly for agriculture, mining, energy and tourism. The country has 44 million hectares of arable fertile land. The great East African lakes -Victoria, Tanganyika and Nyasa - are partly within Tanzania. The country's natural features include the Ngorongoro crater, Lake Manyara, Mount Kilimanjaro (the highest peak in Africa), the Indian Ocean coastline and the islands of Zanzibar, rivers with hydroelectric potential, diamonds, gemstones, gold, coal, iron, nickel, forest products, domesticated livestock, wildlife, fisheries and marine products, natural gas and possibly oil.

Population growth rate: 2.6%
Per capita GDP (US dollars): 457
Population : 40 million approximate