Market Research in Rwanda

Rwanda has a small market with a population of just fewer than ten million people. The economy is overwhelmingly rural and heavily dependent on agriculture. Minerals, Coffee and tea are major export earnings. Tourism is the country’s leading foreign exchange earner.

eMpulse can help you with the following Market Research Services in Rwanda:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Market opportunities include:
• Construction sector.
• Rwanda has large reserves of commercially viable methane gas in Lake Kivu.
• The country’s energy demand far outweighs its supply. There are opportunities for alternative energy systems such as methane, solar, geothermal and hydro power.

Population growth rate: 2.41%
Per capita GDP (US dollars):360
Population : 9.3 million approximate