Market Research in Nigeria

Nigeria is Africa’s most populous country and arguably the most culturally diverse society in the world, with approximately 250 ethnic groups. The country is essentially a mono-sector that is dependent on oil. The oil and gas accounts for over 90% of the country’s foreign exchange earnings. Nigeria’s agriculture and non-oil industrial capacity has continued to exacerbate its dependence on imports.

eMpulse can help you with the following Market Research Services in Nigeria:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Opportunities
• Oil and gas equipment.
• Healthcare services and medical equipment.
• Electric power generating equipment.
• Telecommunications equipment.
• Automobile parts and accessories.
• Agricultural products.

Population growth rate: 2.88%
Per capita GDP (US dollars): 884
Population(2006 estimate) : 140 million