Market Research in Kenya

Kenya has enjoyed a long history of economic leadership in East Africa as the largest and most advanced economy in the region. The agricultural sector is the largest employer in Kenya. The country’s major exports are tea, coffee, cut flowers, and vegetables. Tea exports, traditionally Kenya’s largest single foreign exchange earner, fell to third place behind tourism. There is some penetration by direct marketers of personal care, home and cosmetics products, but sales volumes in these categories by individual importers and trading companies are larger.

eMpulse can help you with the following Market Research Services in Kenya:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Statistics on Kenya:

Population growth rate: 2.18%
Per capita GDP (US dollars):1,396
Population : 32 million approximate