Market Research in Ethiopia

Ethiopia’s primary exports are coffee, oil seeds, cut flowers, khat, hides and skins, pulses, live animals, honey and beeswax, spices, natural gum, fruits and vegetables. The country’s main imports include capital goods, petroleum products, intermediate inputs and raw materials such as agricultural industrial chemicals and fertilizers, medical and pharmaceutical products, and food grains. Ethiopia is endowed with abundant agricultural resources and has a vast diversity in ecological zones. There are considerable opportunities in export of cut flowers, dried fruits, and processed vegetable products. With over seven million bee colonies, Ethiopia is already the leading producer and exporter of honey and beeswax in sub-Saharan Africa. In addition, Ethiopia is interested in exploiting its forestry and fishing resources.

eMpulse can help you with the following Market Research Services in Ethiopia:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Statistics on Ethiopia:

Population growth rate: 2.41%
Per capita GDP (US dollars):360
Population : 67 million approximate