Market Research in Botswana

Botswana has progressed from one of the poorest countries in the world to a middle-income country with nominal GDP per capita of US$6,742 as of November 2007.The fight against HIV/AIDS consumes a large portion of government spending and is a factor in low productivity.

eMpulse can help you with the following Market Research Services in Botswana:

• Evaluation of market potential for your products and services
• Help you understand the customers and their buying processes
• Market launch strategies and guidance
• Post launch brand monitoring research

Opportunities
• Mining sector including diamonds, coal, copper/nickel, and gold.
• Construction and engineering consulting services.
• Energy projects including independent power producers, solar energy operations and equipment, natural and methane gas development.
• Tourism
• International financial services such as investment banking, business processing and insurance/ reinsurance business.

Population growth rate: 0.82%
Per capita GDP (US dollars): 6,742
Population (2008) : 1.8 million